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Auto Body
HIBU - "Through my experience in helping other auto shops like yours, I've identified key motivating factors that resonate strongly with potential customers. I'm about to read a list of these factors, and I'd love for you to tell me if each statement aligns with what sets your business apart. This will help us tailor your digital marketing strategy to highlight your unique strengths. Shall we begin?"
Speed Statements
- Appointments That Fit Your Schedule
- Early Drop-Off and After-Hours Pick-Up
- No Appointment Needed
- Open Nights and Weekends
- Same-Day Service on Most Installations
- Walk-Ins Welcome for Quick Service
- 24/7 Round the Clock Towing
Quality StatEments
- All Repairs Approved by You
- All Vehicles Fully Sanitized After Service
- All Work Guaranteed in Writing
- Complimentary Local Shuttle / Lyft / Uber
- Free WiFi and Refreshments
- Lifetime Warranty on All Installs
- Over "X" vehicles Repaired Since ___
- Over “X” Years in Business
- Servicing All Makes and Models
- Specializing in Foreign
- Specializing in Manufacturer (BMW, VX, etc)
- Specializing in Type (light, medium heavy trucks, etc.)
- Trusted Family-Owned Business
- X Year Warranty
- X Year / X -Mile Warranty on Parts and Labor
- ASE-Certified Technicians
- Loaner Cars Available
- We Work With All Insurance Companies
Are there any that we've missed?
Offer StatEments
- Financing Options Available
- Free Diagnostic Check / Check Engine Light
- Free Estimates
- Free Second Opinion
- Upfront Written Estimates
- We Will Match / Beat Any Price
Awards
HIBU - "I'd like to highlight any awards or recognitions your business has received to build trust with potential customers. Have you received any noteworthy accolades recently such as..."
- Newspaper / Magazine Best of….?
- Top 100…?
- Next Door Neighborhood Favorite?
Brands
HIBU - "Customers often trust familiar brands. Do you offer any well-known brands that we should highlight such as..."
3M Automotive Products
BASF Automotive Refinish
Car-O-Liner
Dupont Automotive Paint
NAPA AutoCare Centers
Sherwin-Williams Automotive Finishes
Are there any that we've missed?
Affiliations
HIBU - " Industry memberships and affiliations help consumers feel like they are well-protected when they hire a business. Are you a member of..."
- BBB (Better Business Bureau)
- ABRN (Auto Body Repair Network)
- ASA (Automotive Service Association)
- I-CAR (Inter-Industry Conference on Auto Collision Repair)
- NABC (National Auto Body Council)
- SEMA (Specialty Equipment Market Association)
Are there any that we've missed?
Services
Collision and Frame
- Bumper Repair
- Collision Repair
- Frame Alignment
- Frame Straightening
Paint and Cosmetic
- Auto Painting
- Custom Paint Jobs
- Dent Removal
- Paintless Dent Removal
- Rust Removal
- Scratch Removal
Glass and Interior
- Auto Glass Replacement
- Detailing Services
- Interior Repairs
- Window Tinting
Mechanical and Suspension
- Diagnostic Services
- Mechanical Repairs
- Suspension Repair
- Wheel Alignment
Specialized Services
- Insurance Claims Assistance
- Towing Services
Business Pages
- Blog
- Careers
- FAQs
- Finance
- Gallery
- History
- Specials/Coupons/Offers
- Team
Design Tone
Professional - The design focuses on clean lines, minimalistic elements, and a formal color scheme.
Casual - Features a relaxed layout and might include playful elements or handwritten fonts.
Modern - Incorporates current design trends, such as flat design, bold typography, and high-quality visuals.
Retro/Vintage - Utilizes elements from past decades, like faded colors and old-school typography.
Luxurious - Rich textures, high-end photography, and elegant fonts contribute to a sense of luxury and exclusivity.
Minimalistic - A simplistic approach that focuses on usability and clear messaging, often using lots of whitespace.
Fun - Colorful. These designs engage users in a less formal way.
Offers/Specials/Coupons
HIBU - "We've found that special offers and features drive conversions. Consumers expect to see these featured, and they are critical in turning casual browsers into paying customers. Which of the following common offers or discounts would you like us to feature?"
- New Customer Discount - X% off your first service with us.
- Military and First Responder Appreciation - X% off for active and retired military, police, firefighters, and paramedics.
- Senior Citizen Savings - X% off for customers 65 and older.
- Student Special - Show your student ID for a X% discount on all services.
- Pre-Winter Check-Up Special - X% off a full vehicle inspection to prepare for winter weather.
- Paint Job Promotion - Get a free clear coat with any full-body paint job.
- Bumper Repair Deal - $X off any bumper repair or replacement.
- Bundle and Save Package - Combine two or more services (such as dent repair and paint touch-up) for a total discount of X% off.
Are there any that we've missed?
FAQs
- Do I have to get multiple collision repair estimates?
- My frame is bent. Does that mean my vehicle can't be fixed?
- Can you match my vehicle paint color?
- Can you repair any kind of car?
- Will my car look as good as it was prior to loss?
- How long can I expect my vehicle to be at your shop for repairs?
- Do you have rental cars available while my vehicle is being repaired?
- Can I get other service work done on my vehicle while it is in the body shop?
- Is the cost of towing included in the estimate?
Are there any that we've missed?